Tchibo // Shopper marketing

Partnership since

2018.              

Campaign type

Community Consumer Promotion                             

Timing

Seasonal 

Short description

While participating in the promotion, the player supported the school class he chose with his code additions.
In addition to the 25 most successful classes, a further 25 classes were awarded a prize draw.

Objective

Increasing the frequency of purchases

Results

More than 30% of Hungarian schools were registered in the promotion. The number of code uploads per player is extremely high, with nearly 50,000 uploads

Primary target group

Mothers