Borsodi // Shopper marketing

Partnership since

2019 

Campaign type

B2C promotional campaigns for 5 brands, both on HoReCa and Retail field

Timing

Long-term relationship

Short description

Beer market is crowded with producers and in the same time very season-sensitive. Our role is to highlight the products of Borsodi Brewery and create promotions and long-term programs with all its elements from the first brief to the last point - including but not limited to websites, POS materials, brand-new devices for HoReCa field, GDPR compatible systems and reliable legal background. 
We work in close cooperation with Client’s trade marketing team on Borsodi, Staropramen, Miller, Belgian Beers and Stella Artois brands. 
Our account team works in cooperation with Borsodi’s other agencies to harmonize all the tasks and directions of the campaigns. 
 

Objective

Creating various promotional concepts for different brands, target groups and fields; activate existing consumers and involve new ones.

Results

High engagement, active users and involved new consumers, brand new mechanisms in HORECA

Primary target group

The various brands covers a wide target group over eighteen, from daily beer-drinkers to gourmet beer-experts.